Every year, at least one athlete or celebrity mocks his or herself in a Super Bowl commercial. Kim Kardashian will be doing the honors for Super Bowl XLIX.
Kim K. has teamed up with T-Mobile for an ad spot that promotes the wireless provider’s new “Data Stash” program. As you can see, Kardashian encourages people to save their data to they can see more of her obnoxious selfies. As much as I hate to admit it, it’s actually a pretty clever idea.

Last year, it was Tim Tebow mocking himself for his NFL career not going as planned.
Video via Ad Age