Unsurprisingly, the 2020 NFL Draft proved to be ratings gold for the league and its TV partners.
The league said that more than 55 million viewers watched over the course of the three day event, with an average of 8.4 million viewers tuning in. That’s a 16 percent increase from the 2019 draft, and easily shattered the old record of 6.2 million set last year.
4.2 million viewers watched Saturday’s coverage, a 32 percent increase from the 2019 draft.
The league also said it has raised over $100 million so far as part of its charity efforts during the draft, which will go toward COVID-19 relief efforts.
News: 2020 NFL Draft is the most watched ever, sets new all-time highs for media consumption. pic.twitter.com/bULhspoZSJ
— Dov Kleiman (@NFL_DovKleiman) April 26, 2020
No surprise here. Every day of the draft set a new ratings record, with people eager to consume any live sporting event available to them. The numbers for the first round were particularly impressive. This is why the NFL forged ahead with the broadcast no matter what, and it seems to have paid off.
