DeMarcus Lawrence, Kwon Alexander at odds over ‘Hot Boyzz’ trademark
San Francisco 49ers linebacker Kwon Alexander probably figured he’d be mentally focused on his Super Bowl battle with the Kansas City Chiefs, but it sounds like he’s sparked a bit of a legal battle for himself.
Alexander filed a trademark for the phrases “Hot Boyzz” and “Hot Boyzz University,” a moniker the 49er defense has gone by all season.
In advance of Super Bowl LIV and the publicity that awaits, #49ers LB Kwon Alexander has filed trademark applications for Hot Boyzz and Hot Boyzz University, per his trademark lawyer @DarrenHeitner. Alexander leads SF’s “Hot Boyzz” movement.
— Ian Rapoport (@RapSheet) January 21, 2020
Just one problem: the Dallas Cowboys used the moniker “Hot Boyz” in 2018. DeMarcus Lawrence, the mind behind that trademarked movement, was not particularly pleased and suggested he’d be lawyering up.
Application……. https://t.co/C9WWfVbwdl pic.twitter.com/MnglorI6c8
— DeMarcus Lawrence (@TankLawrence) January 21, 2020
Appreciate everyone keeping me updated on the imposters. But, please believe my legal team has been monetering the situation and has already taken the steps to protect our ™️. Only one @HotBoyzTM don’t matter how many “Z’s” they put on it. #LawyerUp
— DeMarcus Lawrence (@TankLawrence) January 21, 2020
This will be a fun one for the copyright lawyers. Alexander has added an extra Z, but getting that copyrighted might be a stretch. The 49ers linebacker might give Lawrence the same advice the Cowboys lineman gave an autograph seeker recently.
