Von Miller has successfully negotiated the right to wear his No. 40 as a member of the Dallas Cowboys, and he hinted Thursday that he made a pretty major move to make it happen.
Miller confirmed that he successfully negotiated a deal to get the number from fullback Hunter Luepke, who had previously worn it. While Miller did not offer specifics on what the price was, he suggested that he and Luepke are now business partners.
“I’m happy to say he’s my business partner. He’s part owner of Greener Pastures Chicken. The chicken of champions,” Miller said.
New Cowboys OLB Von Miller on how he got his No. 40 jersey number from FB Hunter Luepke: “It went down to the final hour, but we were able to get it done. I don’t want to get into the details of it, but I’m happy to say he’s my business partner. He’s part owner of Greener… pic.twitter.com/pdPHqjX2cF
— Jon Machota (@jonmachota) September 3, 2026
Greener Pastures Chicken is Miller’s chicken brand, so it sounds like Luepke got a stake in the company. Miller had previously offered a lifetime supply of chicken to get the number.
The No. 40 is the same number Miller wore in high school and college. He also wore it during his stints with the Los Angeles Rams and Buffalo Bills.
Miller, 37, joined the Cowboys last month as a free agent. He led the Washington Commanders with 9.0 sacks and was second on the team with 15 quarterback hits while also remaining healthy for a full 17-game campaign last season.
