One gymnast at this year’s Olympics has a really darn gouda endorsement deal.
21-year-old gymnast Giorgia Villa is competing for Italy at the Paris Games, featuring as part of the team that took home the silver medal in the women’s team all-around competition earlier this week. But Villa is also going viral for a completely different reason.
Fans went bonkers over the discovery that Villa has an endorsement with Parmigiano Reggiano (otherwise known as Parmesan cheese). Incredible photos of Villa posing with whole and entire blocks of cheese spread like wildfire on the Internet.
Check it out.
Olympic gymnast Giorgia Villa is sponsored by parmesan and just takes photos with a wheel of cheese pic.twitter.com/g5afotUH0y
— non aesthetic things (@PicturesFoIder) July 31, 2024
Villa has posed with wheels of cheese, both in her leotard and also in more informal training wear.
I need the people to know that olympic silver medalist giorgia villa is sponsored by parmesan cheese and regularly posts pics of herself with giant wheels of cheese pic.twitter.com/7gVyuGMoy5
— furiosarah (@slothanova) July 31, 2024
On top of that, some TikTok videos made by Villa to promote Parmesan cheese ended up resurfacing this week.
Giorgia Villa ft Parmesan pic.twitter.com/xb7GtOc1YS
— Dami (@layout_tkachev) August 17, 2021
It doesn’t get very much more Italian than that. All hail to our new dairy-loving queen.
Even in the full-blown NIL era, cheese endorsements are very hard to come by. Perhaps only Peyton Manning’s chicken parm can even come close.
For Villa’s part though, she already helped lead Italy to their first women’s team gymnastics medal in 96 years. But now it is absolutely indisputable as well that she is, in fact, … the big cheese.
