Wow, Nike certainly outdid themselves with this one. They sponsor the best tennis player in the world, and the best golfer in the world. They sponsor two of the most dominant athletes in the world. They sponsor Roger Federer and Tiger Woods. Their sponsorship of these two men allowed them to put together this outstanding commercial. I had the pleasure of viewing it just prior to the start of the Wimbledon men’s singles finals between Federer and Rafael Nadal. It is fantastic. Pay close attention to the man doing the voice over, and enjoy:
The commercial is fantastic for several reasons. For one, it’s always cool when you get to see a picture timeline of a future star growing up. Secondly, I knew the voice was familiar, but didn’t realize who it was until the end; how often do you expect Tiger Woods to do a voice over? Third, the commercial pairs two of the most dominant athletes on the planet. Fourth, the commercial also shows the mutual respect and hearty competition that exists between Federer and Woods. And lastly, Tiger gets in that great dig at the end, a playful jab which provides more incentive for Federer to win. What an outstanding commercial, great job by Nike.
