If the Miami Heat were the Three Tenors, LeBron James would be Luciano Pavarotti, Dwyane Wade would be Placido Domingo, and Chris Bosh would be The Other Guy.
Bosh was drafted by the Toronto Raptors and played seven season for their organization. Despite making the All-Star Game five years in a row, he has by far the lowest public profile of Miami’s Bermuda Triangle. After all, this is the same guy who filmed a used car salesman video to get into the All-Star Game.
To try and change that, CB4 used the summer free agent frenzy to build his persona. It appears to have worked, as Bosh’s twitter followers are just past a quarter million and many more fans know of him. Still, Bosh is looking for more ways to make himself more identifiable with fans.
LeBron James tosses up baby powder into the stands just before games and he used to goof around when he was with Cleveland. Although he was extraordinarily creative in the All-Star video using his humor and technological skills to separate himself from all other candidates, Bosh is looking for help to choreograph his pregame ritual. I have a few suggestions.
To me, the best ritual for Bosh would be in the LeBron mode. Instead of filling his hands with baby powder, Bosh should lotion up with some sunscreen at the scorers table as a nod to sunny South Beach. As a bonus, the team could easily find a sunscreen company to sponsor that item. If that’s a no-go because it’s a ripoff of LeBron, then maybe Bosh should break out his cowboy hat and do a lasso move before the game. That would definitely distinguish him, although it would be too disrespectful to the opponents. I’m in favor of the sunscreen idea, what about you?Google+