Under Armour took a chance on an untested, unproven Kent Bazemore back in 2012. His loyalty to the company is second to none, and he takes the rivalry with Nike very seriously. That includes a rivalry with arguably Nike’s highest-profile active athlete: LeBron James.
Bazemore admitted that he hopes James is less friendly with him because of the rivalry.
Kent Bazemore, on whether he gets a less friendly version of LeBron James because of the Nike/Under Armour rivalry: pic.twitter.com/Nhr1Df4Dle
— KL Chouinard (@KLChouinard) April 3, 2016
Do you think LeBron thinks about this? Sure, he’s extremely loyal to Nike, but with all due respect to Bazemore, he’s not exactly a big fish in James’s pond. James doesn’t really seem to treat Under Armour endorser Stephen Curry any different on the court than he does anyone else, and considering how Curry and Nike parted ways, James would have more reason to take it out there than to take it out against Bazemore.
