Thanks to Ballhype for putting me onto Nate Jones’ story at FanHouse about Texas star Kevin Durant wanting a shoe deal that will market his sneakers for cheap. The news is truly pleasing. Taking it from Jones:
Today on his Oregon Live blog, John Canzano reported that one of the sticking points for Durant in his negotiations with Nike and Adidas is a commitment to make a shoe that is at a price point that most individuals could afford. That price point is rumored to be between $39 and $69.
Whether or not big companies like Nike or Adidas would actually go for something like this is debatable — it would go against most of their business policies. Just perusing the Adidas website for instance, shows that high top basketball shoes range from $80-$200, with most pairs in the hundred dollar range. Going through Nike’s shop online, it was a stretch to find a basketball sneaker in the double-digits price range. The other element at play is whether or not Kevin Durant will remain steadfast in his desire to have a company sell his shoe for cheap. Would his desire to sign with a big company override his wish of selling an affordable shoe? I think it’s possible.
We’ll wait to see what happens with Durant, but I’m happy to hear he’s even considering the idea. The reasonably-priced sneaker is an excellent concept by Marbury, and I’ll always applaud this off-court effort regardless of what his on-court reputation may be.
(image courtesy You Been Blinded)
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This entry was posted on Friday, June 15th, 2007 and is filed under Basketball, Sports Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
I think Nike’s are going to the retro look now for the more casual crowd. Their athletic line is ugly, but I like the retro looking ones.