With the way technology has advanced over the last few decades, this move has been a long time coming. Yes, there are season ticket holders in the world like Jimmy Fallon in “Fever Pitch” who look forward to the day FedEx drops off all their tickets in the mail. Those people will never go for this print your tickets online or download them to your smart phone stuff, but those of us who like technology will love what the Spurs have done this season.
According to the Sports Business Journal, the Spurs gave their season ticket holders the option of receiving the traditional paper tickets to all 33 regular season home games (shortened season), or just having them all stored on a smart card. The card can be scanned at the AT&T Center before each game and will keep track of what games you have been to. Now that’s convenient.
Of course, the all-important issue of selling your tickets complicates things. The smart cards are reportedly saving the Spurs about $50,000 this season since they don’t have to print as many tickets, but what if you can’t go to a game? You could always let your friend pay you and borrow your smart card for that game, but what about selling to strangers? Those who fail to think it through will find themselves struggling to profit on the secondary market, which can be considered another win for San Antonio.
Chest bump to I Am a GM for passing the story along.
