The Tampa Bay Lightning have been criticized for having a poor fan base. On Sunday, about 800 fans gathered for a “Be the Bolt” campaign in an effort to support their team and change perception. They showed up at Tampa International Airport to help send the team off to Boston for Game 5 of the Eastern Conference Finals with a human bolt:
The event was organized on Facebook as CBS Sports pointed out, and they actually offered a lot of incentive for fans to show up. The first 400 fans received a Bolts Nation Bag, some of which contained extra goodies including tickets, autographed memorabilia, and a gift card to the team store. That’s a pretty generous giveaway by the team and I like the way they’re rewarding fans for showing their support. The only difference between the Lightning and Thunder is that Oklahoma City doesn’t need any incentives for their fans to show up at the airport, regardless of time of day.
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