FOX Sports 1 made a huge addition to their network by hiring Adrian Wojnarowski to be their NBA insider.
Wojnarowski is the top NBA reporter in the country and frequently breaks news or shares exclusive information that can’t be found elsewhere. He gained notoriety writing for Yahoo! Sports and will continue to do so according to The Big Lead, which broke news of the hire. Woj’s work with FOX Sports 1 will be on TV as an insider. As TBL noted, this deal will be similar to the arrangement Sports Illustrated/Monday Morning Quarterback’s Peter King has with NBC Sports, where he’s able to write for one outlet and do TV work for another.
Though Woj will continue to break his news and write for Yahoo!, this is a strong hire for FOX Sports 1 and should enhance the “FOX Sports Live” program. This also is another sign that FOX Sports plans to get into the NBA business. Currently, ABC/ESPN and Turner are the networks that have national TV rights for the NBA. FOX Sports is trying to get into that as well to bring more live programming to the network.
