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#pounditThursday, January 20, 2022

James Harden gets personal logo from Adidas


Last year, James Harden signed a lucrative endorsement deal with Adidas. On Tuesday, the sportswear manufacturer unveiled a personal logo for the Rockets star.

Adidas used one of its Twitter accounts to give the world a look at the logo in a video the packs a lot of visual effects into 17 seconds.

Accompanying the video in the tweet is a suggestion to head to the @projectharden page on Instagram for more. It’s there we find an explanation for the Harden Mark.


A photo posted by Project Harden (@projectharden) on

Knowing what it stands for is good. However, some aren’t even sure what they’re looking at.

Earlier this summer, Reebok released J.J. Watt’s first signature shoe, which prominently features his logo. Now, we’ll have to wait and see what shoe Harden’s brand new logo appears on.


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