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Saturday, February 29, 2020

Competition pounces on Nike after Zion Williamson’s shoe breaks

Zion Williamson shoe

Nike’s worst nightmare occurred on Wednesday night.

In the first minute of the high-profile Duke-North Carolina game, Blue Devils star Zion Williamson exited with an injury after his shoe broke. Williamson was wearing the Nike PG 2.5 PE, and the shoe literally fell apart, resulting in a knee injury.

This is the biggest stage in college basketball and the biggest star in the sport, and to have the equipment fall apart and cause an injury could not have been a worse turn of events for the Swoosh. Instantly, people pounced.

Boston Celtics guard Terry Rozier said Williamson/Duke should join Puma, a new brand in the basketball shoe market.

Puma joined in as well before later deleting their tweet.

Others on social media instantly knew what the injury and shoe failure meant for Nike and its competitors.

We’re not about to say Nike’s stock price is going to fall on Thursday, but this really couldn’t be worse for them.

Williamson was soon ruled out for the rest of the game due to his knee, raising questions about his future at Duke, and whether he might actually follow Scottie Pippen’s advice.


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