The injury to Purdue center Isaac Haas meant that freshman Matt Haarms had an expanded role on Sunday, and that helped make a viral star out of his hair.
Haarms’s well-coiffed head of hair required frequent care and adjustment during the game against Butler, and pretty much everyone watching took notice.
Here is a supercut of Matt Haarms adjusting his hair within 2 seconds of every play ending pic.twitter.com/p6CHvAS2L9
— Rodger Sherman (@rodger_sherman) March 18, 2018
Stylin'#MarchMadness pic.twitter.com/CjikXlj7Gk
— NCAA March Madness (@marchmadness) March 18, 2018
Even the broadcast took note, with CBS broadcaster Ian Eagle noting Haarms’s hair care on nearly every possession and comparing him to Kenickie from Grease.
Moments ago, Ian Eagle said, "Haarms is going to need a little more hair product for the second half." He also compared the look to Kenickie from Grease. https://t.co/4VXUC76zJl
— Big Ten Network (@BigTenNetwork) March 18, 2018
You guys may not see it on TV, but Matt Haarms fixes his hair after possessions while on the bench too!!
— Nicole Auerbach (@NicoleAuerbach) March 18, 2018
There’s something about collegiate big men and unique hairstyles. It didn’t seem to hinder Haarms’ play.
