• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Larry Brown Sports

Larry Brown Sports

Brown Bag it, Baby

  • Home
  • Blog View
  • NFL
  • NCAAF
  • NBA
  • MLB
  • Media
  • Headlines
  • Podcast
College FootballChris Del ConteTexas Longhorns Football

Texas AD shares football team’s 3-word motto for this season

August 23, 2023 (Updated: February 11, 2025) by Larry Brown • Comments
FacebookTweetLinkedInRedditThreadsWhatsAppEmail
Steve Sarkisian in Texas gear
Sep 3, 2022; Austin, Texas, USA; Texas Longhorns head coach Steve Sarkisian before the game against the Louisiana Monroe Warhawks in the first half at Darrell K Royal-Texas Memorial Stadium. Mandatory Credit: Scott Wachter-USA TODAY Sports

The Texas Longhorns are not shying away from the competition this year.

Texas will be spending its last year in the Big 12 before joining the SEC in 2024. Ahead of their final football season in the conference, athletic director Chris Del Conte says they are “embracing the hate.”

Del Conte conducted an interview with Orangebloods.com’s Anwar Richardson on Wednesday and discussed the team’s upcoming move.

“We know we have to embrace the hate this year,” Del Conte said. “Everyone in the Big 12 is mad at us. They think we broke up the Big 12. They think that we broke up the Pac-12 because we left. We left for what is right for the University of Texas.”

Texas AD Chris Del Conte told me this morning his message to the program and this years’s mantra is “Embrace The Hate” because they know people are mad at them for leaving the Big 12

Here’s the full interview:https://t.co/APJhasLwCZ pic.twitter.com/DNVma1TcEl

— Anwar Richardson (@AnwarRichardson) August 23, 2023

Del Conte said they got T-shirts made with the “embrace the hate” motto. He also called the final year in the Big 12 the “farewell tour.”

The Longhorns have their eye on winning as many conference championships in athletics this year before heading to the SEC. Their football team is favored to win the conference, but they have to produce winning results on the field to make that happen. The football team last won the Big 12 in 2009.

Texas fans! Steve Sarkisian is the new head coach of the Longhorns and promising a high-octane offense. Show some support for the squad with this great All Gas No Brakes shirt. It makes a perfect gift for yourself or a friend. You can buy it here:


  • i want more great stories!

Sign up today for free and get the best sports content sent to your inbox.

You can unsubscribe anytime. For more details, review our Privacy Policy.

.
LBS iPhone App
Get the App

Follow Us

Get instantly notified of the most viral news stories via Google!

  • Trending stories

Buff Bagwell in a hospital bed

Wrestling legend has his leg amputated

2 days ago
Browns running back Quinshon Judkins looking on

Police share new details about Quinshon Judkins arrest

July 13, 2025
Karmelo Anthony poses for a mugshot

Karmelo Anthony will not face trial for a long time

6 days ago
Sam Ponder on the ESPN set

Sam Ponder shares reason she was fired by ESPN

4 days ago
Shane Lowry addresses a ball in the rough

Shane Lowry appeared to commit penalty during Open Championship

2 days ago

Sidebar

© 2025 · LB Sports Media Group Inc

  • X
  • Facebook
  • YouTube
  • Instagram
  • RSS Feed
  • About
  • Contact
  • Editorial Process
  • Staff Writers
  • Privacy Policy
Dedicated to the memory of Nevil Vega