The NHL is certainly not the most popular sport in the U.S., but they aren’t going down without a fight. The “History Will Be Made” advertising campaign for the Stanley Cup that was launched last March may have inspired a parody or two, but if you ask me it’s getting the job done. The newest edition of the campaign, which features Chicago Blackhawks captain Jonathan Toews, is a home run. Check out the Jonathan Toews “History Will Be Made” Stanley Cup commercial, as pointed out by The Big Lead:
If you don’t appreciate that commercial you either really, really, really hate hockey or you really, really, really, hate kids. Forget about the fact that some of those little tykes grow up and drink themselves silly. The Toews commercial has set the bar high, and I’m looking forward to seeing what else the NHL will come up with as we approach the postseason. Your move, Where Amazing Happens.
