Rumors of a sale involving the UFC have heated up again.
On Tuesday, MMA Fighter’s Ariel Helwani reported that talks of a sale are progressing, though not completed.
UFC sale definitely progressing. Terms unclear at the moment, but lots of talk from very reliable sources today. Not 100% done, though.
— Ariel Helwani (@arielhelwani) June 14, 2016
MMA insider Front Row Brian added more details and even said a sale might be done:
Talk is $4 billion. Dana staying on after getting 10% of 4 bill payout. Majority sale. Fertittas out. https://t.co/kSqkMpF3e0
— FrontRowBrian (@FrontRowBrian) June 15, 2016
The UFC sale might already be done. William Morris Endeavor involved with financial backing from Chinese private equity.
— FrontRowBrian (@FrontRowBrian) June 15, 2016
Word emerged a little over a month ago that the UFC owners were shopping the fight promotion to potential buyers. Figures put the sale at between $3.5-4 billion.
Front Row Brian says UFC president Dana White would remain with the company, while the Fertitta brothers would be cashing out. They bought the company for $2 million in 2001.
