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#pounditThursday, August 11, 2022

UCLA likely to announce deal with Under Armour

Jim Mora UCLA

The UCLA Athletic Department has a press conference scheduled for Tuesday afternoon, and rumors are swirling that the school is going to announce it has signed an apparel deal with Under Armour.

Jon Wilner of the San Jose Mercury News recently speculated that UCLA was on the verge of signing the biggest apparel deal in college sports history. The previous high is a deal between Nike and Ohio State that is worth $252 million over 15 years.

UCLA is currently signed with Adidas as its apparel provider. As Joe Piechowski of Bruins Nation notes, Nike stole Michigan away from Adidas last year with an 11-year, $169 million agreement.

Under Armour has been making some serious moves over the past several years. The company recently signed an extension with MLB superstar Bryce Harper, and it is believed that Harper’s new deal is the richest endorsement deal for a player in baseball history. Under Armour has also partnered with Stephen Curry, Tom Brady, Cam Newton, Clayton Kershaw and Jordan Spieth.

Hopefully the Bruins continue their success in 2016. We all saw what happened the last time an Under Armour client suffered a heartbreaking collapse.

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