When they’re not dealing with helmet-to-helmet hits, DUIs, and drug arrests, the NFL actually does a fantastic job with its public relations. It’s nearly impossible to watch an NFL game and not see a commercial for their Play 60 program, or at least a logo on the field somewhere. The Play 60 program is pretty simple — its mission is “To make the next generation of youth the most active and healthy.” Keeping the program in mind, the Atlanta Falcons essentially sponsored an event at the Georgia Dome where 2,288 elementary and middle schoolers came to the Dome to participate in a physical education class.
The 2,288 people together for the class was confirmed as a new Guinness World Record, breaking a previous record of 646 students together at FedEx Field in Maryland. Somewhere the University of Michigan is thinking they can blow people away at the Big House. Gotta love the NFL — does anyone do P.R. better than them?Google+