Talk about an unfortunate coincidence.
Early Thursday morning, South Afrian sprinter Oscar Pistorius, who is known in the sports world as “Blade Runner” because of his prosthetic legs, allegedly shot and killed his girlfriend after mistaking her for an intruder in his home. Pistorius has been arrested in connection with the case. Multiple sources reported that Pistorius’ girlfriend, 30-year-old model Reeva Steenkamp, is believed to have been delivering a Valentine’s Day surprise for Oscar.
The advertisement you see above appeared on Pistorius’ website before the incident occurred and has since been pulled. As you can see, it said “I am the bullet in the chamber” alongside a picture of the world famous sprinter. Of all the analogies that can be made to describe Pistorius’ remarkable story, this has to be one of the worst that Nike could have come up with. Of course, they had no way of knowing what would occur. That doesn’t make the banner any less eery.