Nike has a new campaign termed “Basketball Never Stops,” and the idea is that its players are practicing, playing, and training anytime of the day, anywhere in the world. In one of the commercials, a Nike athlete is seen hooping in a Jewish rec league game. Heat star LeBron James took that literally on Monday night, and actually played in a JCC game.
“Just got done hooping in the JCC league,” LeBron wrote on his Twitter account Monday night.
LBS contributor Aaron tells us this took place at one of the JCC locations in Cleveland. LeBron says playing there was funny, but a good workout. I can’t imagine it was, not even if the Jewish Dwight Howard showed up to guard him.
