Novak Djokovic denies buying up the entire world’s supply of donkey cheese

Earlier this month, we learned about the world’s most expensive cheese. It is apparently made from donkeys, produced at only one farm in the world and can bring the cost of a burger up to $4,000 when piled on top of it. We also thought that Novak Djokovic liked the Serbian cheese (also known as “pule”) so much that he purchased the entire annual supply of it for his chain of restaurants in Serbia.

According to the world’s top-ranked tennis player, that is not entirely true. In fact, Djokovic said he is just learning about the cheese himself.

“It is not completely true that we have bought the whole supply of donkey cheese, even though it was the first time in my life I heard that donkey cheese existed,” he told the Herald Sun in Australia.

“There is a certain farm in Serbia that produces it and, as I understand it, it is the only farm in the world to do so, which is very interesting. They came to our restaurant and offered co-operation, so that is all. We are now thinking and seeing what we can do with that, but it is not true that I already bought the whole supply.”

Djokovic said he knows the cheese — which sells for around $500 a pound — is high quality, but he certainly didn’t sound like a man who knows enough about it to purchase an entire year’s supply and start serving $1,000 omelettes with it. Perhaps he is simply a business owner who is playing coy and attempting to keep his secrets under wraps? It’s certainly a possibility.