Taking a page out of the Willy Wonka playbook, the San Diego Union-Tribune buried 10 “golden tickets” in their Sunday papers, causing a frenzy in Daygo.Â
“There will be one ticket, the actual ticket to the game, with a coupon for that second ticket. But the Union-Tribune wants to avoid a frenzy. People shouldn’t form an assembly line to hunt for tickets, nor should you try to snatch a ticket from a winner’s hand.”
They want to avoid a frenzy? Right, that’s exactly why you creat a promotion as such.  Sources in San Diego said it was complete madness on Sunday – people were out in search of papers like they were giving away free Jessica Alba peep shows. At least the good sign for Bolts fans is that tickets to a sporting event are finally in demand. Tickets for Sunday’s game against the Patriots are going for well into the hundreds and even thousands on ebay.
