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Football, Sports Business

I guess the NFL in London Works

May 17, 2007 by Larry Brown • Comments
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Count this is as a bad trend in sports my friends. When I first heard the news that the NFL was planning to bring a game to London, I thought it would be a resounding failure. But man, I couldn’t have been more wrong about my initial reaction. Looks like there are a lot of people overseas anxious to watch Cleo Lemon in cleats:

The NFL regular-season game scheduled for Wembley Stadium is one of the hottest tickets in UK sport after the first 40,000 tickets for the event sold out in 90 minutes.
…
The league on Wednesday put the first batch of tickets on sale to fans randomly selected from an overwhelming number of registered ticket requests. More than a million requests were received within 72 hours of the NFL’s announcement of the game.

Hot damn, that’s crazy. The D-Rays can’t even attract 9,000 fans in Florida, and London is putting 40,000 asses in NFL chairs. Go figure. This is a bad, bad sign, my friends. Just what we need, one less home game we can attend a year.

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