Lamar Jackson files for trademark on Super Bowl guarantee
Lamar Jackson is getting into the trademark game, and he’s picked an interesting way to do that.
Jackson filed a trademark for three phrases. One of them sounds like a guarantee: “YOU ARE GOING TO GET A BOWL OUT OF ME, BELIEVE THAT!” That trademark was filed just five days after the heavily-favored Baltimore Ravens lost to the Tennessee Titans in the AFC Divisional round.
Lamar Jackson has filed a trademark for:
YOU ARE GOING TO GET A BOWL OUT OF ME, BELIEVE THAT!
The filing was made on Jan 16th, just 5 days after losing to the Titans.
— Josh Gerben (@JoshGerben) January 21, 2020
That first trademark is essentially word-for-word the same quote Jackson offered after being drafted by the Ravens in 2018. Jackson’s “not bad for a running back” trademark is a clear shot at those who are skeptical of his ability as a passer, something he took criticism for — even from himself — during and after his rookie season.
Jackson silencing doubters is part of his brand. Now he’s just trademarking it.