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#pounditFriday, September 18, 2020

Lamar Jackson files for trademark on Super Bowl guarantee

Lamar Jackson

Lamar Jackson is getting into the trademark game, and he’s picked an interesting way to do that.

Jackson filed a trademark for three phrases. One of them sounds like a guarantee: “YOU ARE GOING TO GET A BOWL OUT OF ME, BELIEVE THAT!” That trademark was filed just five days after the heavily-favored Baltimore Ravens lost to the Tennessee Titans in the AFC Divisional round.

That first trademark is essentially word-for-word the same quote Jackson offered after being drafted by the Ravens in 2018. Jackson’s “not bad for a running back” trademark is a clear shot at those who are skeptical of his ability as a passer, something he took criticism for — even from himself — during and after his rookie season.

Jackson silencing doubters is part of his brand. Now he’s just trademarking it.

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