UFC reportedly sells for $4 billion to group that includes Robert Kraft
Flo Combat’s Jeremy Blotter, who has been all over the news of the UFC accepting bids, reports that a deal was finalized on Sunday night during a meeting between Lorenzo Fertitta, William Morris Endeavor-IMG CEO Ari Emanuel and other executives. WME-IMG is reportedly leading the investment group that has agreed to purchase the UFC.
The investment group is also said to include New England Patriots owner Robert Kraft and two companies from China.
Dana White, who owns roughly 9 percent of the UFC, will reportedly take his payout from the sale and be granted an ownership stake while continuing with his role as president and promoter. If the sale price is accurate, White stands to pocket north of $300 million while also keeping his current job.
The UFC has done nothing but deny that the company is — or was — for sale and accepting bids, and they even went as far as to send Botter a legal notice trying to silence him. Remember, this is the same organization that banned one of MMA’s best reporters for reporting news before the UFC got to announce it.