It hardly took a month after “The Decision” for the Miami Heat to become the most hated team in the NBA. You had Clevelanders burning LeBron’s jersey, and then they responded with radical antics like this. The Heat didn’t help matters throwing their Three Kings festival, and LeBron’s dumbassery like this only added to the hate.
The dislike for LeBron is so strong that someone actually went out of their way to create an anti-LeBron site, keeplebronout.com. Not only are they telling people not to vote for LeBron, they’re also encouraging All-Star Game votes for Kevin Garnett or Amar’e Stoudemire instead.
The dislike for LeBron and the Heat has inspired fury and passion, which actually has been great for ratings. Think about it: when was the last time someone created a site to keep David West out of the All-Star Game? Having villains gives people reasons to watch the games and corresponds to high levels of interest. The only problem is Miami is stinking so badly so far they’ve hardly warranted the hate.