A few weeks ago we introduced you to the tight-fitting jerseys Adidas was planning to debut this weekend at the All-Star Game. In addition to the jerseys, we shared the news that both Derrick Rose and Dwight Howard would have special shoes unveiled for the break (both athletes will appear at Foot Locker locations in the LA-area this weekend for their shoe releases — email us for details).
Keeping up with our All-Star weekend swag watch, Adidas has partnered with Snoop and released a limited edition shoe for the weekend called the adiPure Snoop Dogg. Some of the details on the gear: The adiPure Snoop Dogg is filled with Snoop’s personal signatures including a tongue design featuring a basketball hoop with sneakers dangling as a call-out to hoops and power lines from his 213 neighborhood, call-outs to his church league, Snoop-A-Loop, 21st Street and Long Beach, and the shoe’s purple outsole features the Snoop Dogg eyes logo and “Doggy” and “Style” on the left and right shoes. They retail for $100 which is a nice chunk of change, but won’t break you.
You can also follow along with Snoop as he takes you through a VIP look at All-Star Weekend. Here’s Snoop’s first video as he checks in: