When the Blue Jackets signed winger Jeff Carter this past offseason, Columbus fans had plenty of reason to be excited. Carter was supposed to give them a perennial 30-goal scorer to play alongside Rick Nash and anchor one of the better lines in hockey for years to come. The marriage lasted only 39 games, with Carter becoming a malcontent and forcing his way out of town. Eventually, the Blue Jackets brought in defenseman Jack Johnson to overtake the No. 7 jersey Carter had vacated.
On Thursday, the Blue Jackets announced a plan to rescue fans from the Carter jerseys they purchased this season.
As far as marketing ideas go, this is pretty top of the line. Columbus could just as easily capitalize on the situation by rendering Carter jerseys useless, which would in turn inspire fans to buy new gear. They made a mistake in signing Carter, and this is the closest a team can come to fixing that mistake for the fans.
H/T Puck DaddyGoogle+