Kirk Cousins has filed trademark for ‘You Vike That!’ phrase
Kirk Cousins unintentionally coined a catch phrase two seasons ago when he called out a reporter after putting up one of his better performances, and he’s still looking to capitalize on its popularity.
A filing with the United States Patent and Trademark Office shows that Cousins is looking to trademark the phrase “You Vike That!” for use on hats, t-shirts and other items. The phrase is a Minnesota Vikings-style play on words stemming from the time Cousins shouted “you like that?!” after he led Washington to a major comeback victory over Tampa Bay in 2015.
Cousins calling out his naysayers was a moment that has spilled over into other professional sports leagues, so it makes sense that he wants to capitalize on it as much as possible.