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Tuesday, October 21, 2014

Florida Panthers TV Ratings Lower than Infomercials

We’ve noted that hockey ratings have improved on a national level, but that doesn’t mean there is a trickle down effect to all local levels. In Florida, where attractions include hot women and hotter beaches, the competition is the Miami Heat, and the Panthers are struggling to find an audience on TV.

The Panthers have averaged a .19 local TV rating, placing them last of the 22 teams studied by the Sports Business Daily. Barry Jackson of The Miami Herald took things a step farther and learned that the Panthers, who average around 3,000 viewers per game, are watched less than infomercials for the AbCoaster, and Ninja Professional Blender, Chopper and Ice Crusher. Now that’s sad.

I could go a few different ways here. We could easily blame the NHL for expanding to an area it doesn’t belong, but that is only a part of the problem. The real blame goes to the Panthers for putting out a poor product.

The Panthers haven’t made the playoffs since 2000, and haven’t finished higher than third in the division since then. With a playoff push or a winning team, I’m sure they’d have more people attending games and watching them on TV.

Look, South Florida has trouble getting fans to watch and attend Marlins, Hurricanes, and Panthers games, but the teams need to help. If you’re not winning, you’re not going to get viewers who have hundreds of other more appealing options both on TV and around the city. Fact.



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