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#pounditSaturday, April 17, 2021

Look: Billboard goes up in LA supporting new UCLA coach Mick Cronin

Mick Cronin

UCLA is wasting little time promoting new men’s basketball head coach Mick Cronin.

The Bruins introduced Cronin on Thursday as their new head coach. By Sunday, LA Daily News UCLA reporter Thuc Nhi Nguyen shared a photo on Twitter of a billboard in Los Angeles advertising Cronin and the program:

Cronin comes to Westwood after 13 seasons at Cincinnati. He made the NCAA Tournament nine seasons in a row at Cincinnati, though they only made it to the Sweet 16 once and never advanced beyond that. He takes over a Bruins program that went 17-16 this past season and missed the NCAA Tournament.

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