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Wednesday, October 22, 2014

Ben & Jerry’s ‘Lin-Sanity’ ice cream replaces fortune cookies with waffle cookie after backlash

Ben & Jerry’s has replaced the fortune cookies in its limited-edition “Lin-Sanity” ice cream flavor after receiving backlash. LBS was among the media outlets that criticized Ben & Jerry’s for including fortune cookie pieces in its Jeremy Lin-inspired ice cream.

“There seemed to be a bit of an initial backlash about it, but we obviously weren’t looking to offend anybody and the majority of the feedback about it has been positive,” said Ryan Midden, the general manager of the Ben & Jerry’s in Cambridge, Ma.

Midden told the Boston Globe the primary reason for changing the cookie ingredient was because “a couple of [pints] got returned because the cookies got so soggy.”

So what do you think, did they take out the fortune cookie pieces because of the racism concerns, or because they became too soggy in the ice cream? I think the sogginess response is a cover-up to hide the stereotype issue.

Note that the new pint makes no mention of the fortune cookie, unlike the original one.

Thanks to I am a GM for pointing out the update, Deadspin for the original



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