By creating their own Twitter accounts, professional sports teams are accepting that the benefits of using social media outweigh the negatives of having to listen to fans air out their grievances. Twitter makes it easy for fans to voice their frustrations directly to the team after a tough loss, and that’s exactly what Missouri resident Travis Wright chose to do after the team’s loss to to Atlanta.
“I’m not much of a @kcchiefs fan anymore,” he wrote. “(Chiefs owner) Clark Hunt’s yearly 30m under the cap bulls*** is unethical. Greedy (expletive) owners can (expletive) off cc @nfl.”