Much like the way letter burning has become in vogue for recruits who want to affirm their commitment to a school, billboard wars are the new way for schools to assert their dominance off the field.
NC State is the latest school to engage in this new form of trash talk. They’ve purchased billboards throughout North Carolina to declare that the state is “Our State.” The program is clearly trying to boast about its five straight wins over in-state rival North Carolina in football.
According to a tweet from the school’s athletics Twitter account, the above billboard appears in Raleigh and at major highway entrances to North Carolina. They’ve also made a commercial that features various players and coach Tom O’Brien sticking stakes in land throughout the state to claim it as NC State territory. The video is below: