Bless announcer Brent Musburger, for he has granted us one of the greatest internet memes of all time. With the BCS National Championship between Auburn and Oregon on the line, Musburger proclaimed that Wes Byrum’s kick was for “All the Tostitos.” It was one of the most shameful, yet unusually striking calls any of us had heard, and it left viewers wondering “did he just say what I think he said?”
The answer is yes, yes he did. Here it is in case you missed it:
Purists will say that a special time in sports was ruined by marketing and capitalism, but I’ll disagree; the comical moment was a microcosm of our product placement-induced society, and it was witty. In four words, Musburger justified the millions of dollars spent by Tostitos to sponsor the National Championship Game, and one of the greatest twitter hashtags was born.
History will show that “BLeez17” of Columbus, Ohio was the first to use the #allthetostitos hashtag. Shortly thereafter, Chad S. on twitter suggested to Bill Farnwell of Football Outsiders that an #allthetostitos hashtag be utilized, and pure awesomeness began. By the end of the night, Brent Musberger’s wikipedia page was already updated to include the call, and #allthetostitos was trending on twitter. Ladies and gentlemen, the following collection of outstanding tweets is exactly why twitter was invented:
leoghann: Mississippi State offered $180,000 for Cam Newton’s services, but Auburn countered with #AllTheTostitos.
simonsclass: #allthetostitos, Sega Genesis, when I was dead broke man I couldn’t picture this
BotB9: All the king’s horses and #allthetostitos couldn’t put Humpty Dumpty back together again.
ZachOstermann: Do you believe in #allthetostitos??? YES!
sgsmith_23: Neither Auburn’s nor Oregon’s offense was firing on #allthetostitos tonight.
Longshoe: Let’s put the women & children to bed and go looking for #allthetostitos
frankthetank111: Leave the gun, take #allthetostitos
richarddeitsch: I just checked, and yes, Washington said, “This is for all the Tostitos” right before he crossed the Delaware.
Pete_Volk: “Tigers love all the Tostitos. They hate cinnamon.” #allthetostitos
Pete_Volk: “That’s one small step for men, one giant leap for all the tostitos.” – Neil Armstrong, July 1969. #allthetostitos
Davey_Hamil: “The greatest trick the devil ever pulled was convincing the world he didn’t have #allthetostitos”
willbrinson: “I don’t eat chips often … But when I do, i prefer #allthetostitos”
shor4sure: BREAKING NEWS: Nuggets change demands in Carmelo Anthony trade yet again. Denver now asking for #allthetostitos.
iMikeyLee: “First you get the money, once you get the money then you get the power, then you get #allthetostitos” -Tony Montana
PeterBotte :And to the Republic, for which it stands, one nation, under God, indivisible, with liberty & justice for all…the Tostitos. #AllTheTostitos
altrdprcptn: Legend has it that Knute Rockne told his players to “win one for the Gipper,” in fact he told them to “win one for #allthetostitos ”
jtannenwald: Perhaps Andy Reid should bring in #allthetostitos to be the Eagles’ offensive line next season.
Strootles: That’s one small chip for Cam, one giant bag for #allthetostitos
Andrew Fletcher: A 15-minute call can save you 15 percent or more on #allthetostitos.
Jasconius: Upon reflection, that Marshawn Lynch run must have been for #allthetostitos
dmbmeg: Just hit the east side of the LBC on a mission tryin’ to find #allthetostitos
dmbmeg: I have a dream that one day my children will not be judged by the color of their skin but the quantity of their tostitos #allthetostitos
YukonGF: when team cocktails won the state championship, all we got was a crappy shirt. i wanted #allthetostitos.Google+