Just when the dust was beginning to settle following Amazon Prime Video’s snafu during Tuesday’s NBA play-in game between the Miami Heat and the Charlotte Hornets, the streaming service drew the ire of fans again during another play-in contest on Wednesday.
During a timeout in the second half of the game featuring the Orlando Magic and the Philadelphia 76ers at Xfinity Mobile Arena in Philadelphia, Pa., Prime Video showed an AI-generated video to sum up the Magic’s 2025-26 campaign. It featured Orlando head coach Jamahl Mosley as a magician welcoming Desmond Bane and sawing Franz Wagner in half.
You can watch the clip here.
Amazon Shows an AI-Generated Graphic Detailing the Orlando Magic's Season that Includes Jamahl Mosley Sawing Franz Wagner in Half
— MrBuckBuck (@MrBuckBuckNBA) April 16, 2026
Via: https://t.co/mpsZxLZ3eG pic.twitter.com/JXNVU6fQJj
The video did its job, but fans clearly are not happy with Prime Video resorting to AI use to produce it.
AI segments on Amazon prime? Get outta my face
— OKC (@victor_okc) April 16, 2026
Amazon prime using AI… PLEASE SEND IN THE FLOOD
— 𝕙𝕠𝕠𝕕𝕘𝕖𝕟𝕚𝕦𝕤² 🥷🏿 (@nothoodg3nius) April 16, 2026
why is the nba on amazon prime using AI generated graphics on my screen
— Austttttin (@Austtttttttttin) April 16, 2026
Amazon prime using ai to show stats of the magic coach is disgusting
— Brock “Air-Raid” Towles (@brocktowles) April 16, 2026
WHY IS AI ON MY NBA BROADCAST AMAZON PRIME
— Pacers Playoffs🏆 (@PlayoffsPacers) April 16, 2026
Use of AI is a polarizing subject that will continue to be debated on, as it becomes more ubiquitous, including in sports broadcasting.
It’s also interesting to hear what Mosley, Wagner and Bane think of their representation in the video, though now is not exactly the perfect time to bother them with such a non-basketball question, considering they lost to Philadelphia, 109-97, and will prepare for a win-or-go-home matchup for the No. 8 seed in the Eastern Conference against the Hornets on Friday at Kia Center in Orlando, Fla.
