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FootballJeff SperbeckJohn Elway

John Elway issues statement on death of agent Jeff Sperbeck

April 30, 2025 by Larry Brown • Comments
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John Elway looks ahead
Aug 24, 2018; Landover, MD, USA; Denver Broncos executive vice president and general manager John Elway stands on the field during warm ups prior to the Broncos' game against the Washington Redskins at FedEx Field. Mandatory Credit: Geoff Burke-USA TODAY Sports
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John Elway issued a statement on Wednesday regarding the death of his agent and friend, Jeff Sperbeck.

Sperbeck died early Wednesday morning at the age of 62, days after being injured in a golf cart accident. The accident occurred on Saturday when Sperbeck fell off a golf cart being driven by Elway while the men and their spouses were having a fun weekend in the Palm Spring area for the Stagecoach country music festival. Sperbeck hit his head and suffered traumatic injuries that led to his death. He was taken to a medical facility afterwards and ended up on life support.

“I am absolutely devastated and heartbroken by the passing of my close friend, business partner and agent Jeff Sperbeck,” Elway wrote in a statement issued on Wednesday. “There are no words to truly express the profound sadness I feel with the sudden loss of someone who has meant so much to me. My heart and deepest sympathies go out to Jeff’s wife, Cori; his children Carly, Sam and Jackson; and everyone who knew and loved him. Jeff will be deeply missed for the loyalty, wisdom, friendship and love he brought into my life and the lives of so many others.”

Sperbeck had over 100 clients as a manager. He also was a business partner with Elway for their 7Cellars winery.

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Sperbeck began working with Elway in 1990. According to the Associated Press, Sperbeck co-founded a sports marketing firm that was acquired by Octagon in 2001. Sperbeck directed Octagon’s football division for the next decade before starting another agency.

John Elway looks ahead
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