Scarlett Johansson is the new global brand ambassador for SodaStream, and the blond beauty will be featured in a Super Bowl ad for the company this weekend. But the commercial you’ll see is one that has been edited to fit FOX’s demands.
No, the commercial wasn’t flagged because it shows ScarJo in provocative poses or clothing that’s too hot for TV. Rather, it’s because at the end of the commercial, Johansson mentions Coke and Pepsi in a negative way. The marketing company behind the commercial says FOX wouldn’t allow that, which is why they had to make a change for their “banned” commercial.
Of course, SodaStream was asked to make similar changed regarding their use of Coke and Pepsi logos in their ad last year, so it’s not like they didn’t know this would be an issue. They probably did this so they could claim the commercial was “banned” and get extra attention from people who want to find out why or see the “uncensored” version of the commercial.
That doesn’t make them marketing geniuses or anything; I’d watch a video of Scarlett playing freaking ping pong if that were in the cards.
Below is the behind-the-scenes video for the commercial. Sadly for you, it’s more about SodaStream than ScarJo showing skin.
The “banned” ad is not the only reason Scarlett’s endorsement deal is turning heads. She was recently criticized for agreeing to become the spokesperson for an Israeli company that operates in the West Bank.
