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Sunday, November 23, 2014

JC Penney Anticipated a Celtics Win

First it was Macy’s misspelling “Los Angeles” on their Lakers championships shirts. Now, it’s JC Penney screwing things up. We’ve already touched on how the media and clothing companies prepare two sets of products depending on the possible outcomes of a major sporting event. Department store JC Penney is no exception, and as ProBasketballTalk points out, they accidentally advertised Boston Celtics championship trophies in the LA Times. Here’s a screencap of the report from CBS2 in Los Angeles:

Yeah, I’m sure those would be really popular in Boston too. I guess the execs at JC Penney didn’t get the pre-Game 7 memo from Stern’s office saying the Lakers would win. Sure would have saved them a lot of money, not to mention embarrassment.

Sources:
JC Penny offers Laker fans Celtic championship trophy [ProBasketballTalk]



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