British Gas is a sponsor for British swimming, and either its product placement on the swim trunks weren’t well thought out, or they were a little too cleverly placed.
A Tumblr site called Poison Paradise posted this picture of British diver and teen heartthrob Tom Daley over the weekend. Their caption was “I understand putting sponsors’ names on uniforms but maybe the a– isn’t the best place for ‘British Gas.’”
Of course it isn’t. Unless you’re just trying to be funny.
Looking back at some photo galleries, it appears the rear was the location of the British Gas logo on the suits for the July 2011 FINA World Championship in China. They must have had complaints or decided to make a change, because by the 18th FINA Visa Diving World Cup in London in February, the British Gas logo had moved to a more conventional location on the front of the suits:
I suppose at the least British Gas got plenty of brand recognition. Easily the most striking product placement since this.Google+