Since I have never been a season ticket holder for any sports team, I can’t imagine how an apology letter from the team would feel. On one hand, the team doesn’t have to say anything. The front office can just sit quietly, count the thousands of dollars you spent over the course of a season, and accept that such is life in the unpredictable world of sports. Season ticket holders know the risk they take when they agree to go to every home game, so I have no major problem with that. Either that, or the team can apologize for a bad season. Here is the letter that the Maple Leafs sent to their fans, which was pointed out by Michele Steele on Twitter:
Does stating the obvious make it all better? You all collectively spent millions throughout the season hoping we’d make the playoffs, but rest assured knowing that we tried. Not only that, but we’ll continue to try next season, and we’re sorry. Sincerely, the home team.
In my opinion, the only way to truly express regret is to issue some refunds or vouchers. It’s been done before. Otherwise, save the PR spin.Google+