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Sports BusinessSuper Bowl 46

Foley’s Pub in New York will Not Offer Sam Adams Beer During Super Bowl

January 27, 2012 by Steve DelVecchio • Comments
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If you only plan on drinking Sam Adams during the Super Bowl, your list of potential spots to enjoy the game was just cut down by one.  As most of you know, Sam Adams is a company that is based out of Boston, Mass.  You may have seen their catchy commercials with the bald-headed, bearded guys talking about how many awards their main brew — Boston Lager — has taken home over the past year. It’s also possible that these commercials are only shown in the Massachusetts-area and most of you have no clue what I’m talking about. In any event, Foley’s Pub in Manhattan will not be offering Sam Adams next Sunday.

“Foley’s NY Pub in NYC says it will not sell Sam Adams during Super Bowl game so as not to support a Boston-based brand,” Darren Rovell wrote on Twitter Friday.

But that’s not all.  The owner of Foley’s, Shaun Clancy, has made a wager with Ken Casey, the lead vocalist in the Boston-based band the Dropkick Murphys and owner of McGreevy’s bar in Boston. According to the Boston Herald, the loser must donate the earnings from sales of shepherd’s pie from Super Bowl Sunday until MLB Opening Day to the charity of their choice.  In addition, the loser will have to bartend at the winner’s bar wearing the opposing teams jersey.

With two weeks between the conference championship games and Super Bowl Sunday, we all have to find ways to keep ourselves occupied.  Kudos to both bar owners for finding a way to do so in a productive manner.

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