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NBC pulls ‘Bodies in Motion’ video after receiving backlash

NBC removed a video from its website after receiving criticism for the way the video appears to objectify women.

The video (seen above) is entitled “Bodies in Motion,” and it mostly focuses on specific female body parts. Unsuspecting viewers are greeted with a compilation of clips depicting female athletes often bouncing around in slow motion, with the shots frequently focusing on the women’s backsides and chests.

The tone for the video is set in the first few seconds when a track and field athlete (believed to be Jessica Ennis) is shown stripping off her pants. Couple that with a musical bed in the background more suited for a soft-core adult movie, and the result is a video that seems designed to leave males with their tongues wagging rather than celebrate the athletic prowess of women at the Olympics.

The video, which was heavily criticized by sites like Jezebel and Think Progress, represents a gross departure from the human interest stories and family-friendly broadcast style NBC has embraced throughout the London Games. The realization that this was not the image they wanted to portray, coupled with the backlash they faced, probably led to the removal of the video (the URL now redirects to NBC Olympics’ homepage).

NBC has earned strong ratings throughout the Games, but their telecasts have not gone on without several hitches. The network ran a promo video that spoiled the outcome of a tape-delayed swim meet they were about to air; was criticized for an ill-timed monkey on rings commercial; aired an exposed breast on live TV during a water polo game; and even one of the local affiliates complained about the coverage. Some of those issues were minor or even accidental, but this video was not.

You can bet NBC wished it never published the video.

Of course we at LBS can’t be too critical of NBC; four years ago we created this list and aren’t too proud of it.

H/T Huff Post


Around The Web

  • http://profile.yahoo.com/RZ6MOPOSLWGQZ35E5HTGBJ57NA Rich

    If these women were ashamed of their bodies, thinking they should only be viewed in private, then they would not be participating in a worldwide competition. These spectacular athletes are putting themselves out there because they are proud of their accomplishments, and really don’t care if they might show a piece of “illicit” skin. They are there to compete for their country, and win. If beach volleyball offends some people, then don’t watch it, plain and simple. The human female form, especially athletes, is meant to be seen by all who are watching. Otherwise, they would hide in a closet .

  • http://www.facebook.com/profile.php?id=1118550284 Vince Lemus

    Did anyone forget about the 2012 women’s (nude) swim team fundraising photo/video? 

  • http://profile.yahoo.com/OCMQBYAVW2V2JHI2RTIPBEQMII Red Green

    It is Soft-core porn.

    This whole “Are you hot” thing has gotten way out of hand…pathetic objectification.  95% of the women in the video are “hot blondes.”   Who ever edited that should be fired.

  • http://profile.yahoo.com/OCMQBYAVW2V2JHI2RTIPBEQMII Red Green

     john b, don’t play naive.  The music alone indicates you are watching soft-core porn.  I am guessing you are about 22 at the most.  It shows.  And yes, I am a man.  An adult one.

  • http://pulse.yahoo.com/_66PENXGY7A5TEZQQRGQRLC4QTQ R.M.G!

    All butts, and no boobs.

  • http://profile.yahoo.com/CPUMJJC2RMXAH2P4VRCJMP5TFM ellen H

     Couldn’t have said it better!

  • http://profile.yahoo.com/CPUMJJC2RMXAH2P4VRCJMP5TFM ellen H

     also well said!!

  • http://profile.yahoo.com/JOQS3T2DEY5YOS2AOIFJZRQ5U4 Marie

     Annie, i see you have judged theses athletes yourself, at the start of your article, you stated “its only the “best looking” female athletes” thats in your opinion ,you have looked and then judged these females

  • 1JustAThought2

    Everyone is entitled to their own opinion, but if some people wouldn’t have made so much commotion about this video I doubt if I would have even noticed most of what they’re complaining about.  When I started watching the video I started looking for stuff based on what they said.  I think it’s all of matter of where your mind is when when you watch it.  If your mind is in the gutter when you watch it then you get what your mind is looking for.  It really wasn’t that bad.  If that offends someone then it seems as though when you actually watched the Olympics you would have been offend then.  After all didn’t those clips come from the Olympics.  If you saw those events during the Olympics and you weren’t outraged when you saw it the first time, why would you be outraged now.  

  • http://profile.yahoo.com/7BKF4R5JDVB7WTHVM6S2AVNUKM HatesLibs

    The premise in this story is only partially true. Only because, there’s nothing at at all “sexy” about black women. Ask most black guys.

  • http://profile.yahoo.com/M727NBFDLOSNFUQKZXTBQ7FTVE Jesse

    Man, Adult man, are you offended by slow-motion replays during a live event? Just add bad music and it becomes offensive? Just because you’re an adult doesn’t mean you’ve grown up buddy.

  • parmend6

    Why dont you play, “Who says” by I think its Celina Gomez.

  • http://profile.yahoo.com/II7JH7ZKCPCDJFPIWOCCEIHWZE Etch-a-Sketch Robmoney

    You LIE – “the first 30 seconds is a Brazilian woman’s butt” – watch the video again wierdo.

  • http://profile.yahoo.com/II7JH7ZKCPCDJFPIWOCCEIHWZE Etch-a-Sketch Robmoney

    WRONG:  The women complaining are very sexually conservative. 
    WRONG:  “They would like the women to compete in men’s clothes ”  – topless with just a speedo?  I don’t think so

  • http://profile.yahoo.com/II7JH7ZKCPCDJFPIWOCCEIHWZE Etch-a-Sketch Robmoney

    If this is a sexy video, you must be really boring or have some sort of perversion you are fighting.

  • http://profile.yahoo.com/II7JH7ZKCPCDJFPIWOCCEIHWZE Etch-a-Sketch Robmoney

    Some of these same women (hypocrites) voted Phelps sexier than Lochte

  • http://www.facebook.com/profile.php?id=1379408341 Denny A. Pritt

    Geez people, lighten-up!  The video was fine. If it had been male athletes in the video no one would have batted an eye. 

  • http://profile.yahoo.com/XWCS2SUF2JFZH56FTR4A6KWZSQ Baldone

    Man, I watched it 37 times.. Didn’t see anything objectionable.. Lol

  • http://www.facebook.com/profile.php?id=1191602665 Siobhán Ward

    There’s nothing wrong with people enjoying the sex appeal of athletes who are at their peak physical fitness. Everyone, whether they admit it or not, gets enjoyment out of looking out of their bodies, its only natural. However, with this video, the producers make it ALL about sex – the porn-like music, slow-motion and close-up clips of falling/jiggling. This completely undermines the athletes real talent, and they don’t even mention their names, countries, acheivements etc. If it was made by some horny teenager then fine. But this is completely unacceptable and unprofessional considering it was made by the people responsible for broadcasting the games.

  • http://profile.yahoo.com/II7JH7ZKCPCDJFPIWOCCEIHWZE Etch-a-Sketch Robmoney

    You are an advocate of pornography, according to some women, you are a pervert and should be ashamed of yourself.  Pornography is in the eye of the beholder, you should find a better cause like an advocate against violence and an advocate for freedom.

  • http://www.facebook.com/profile.php?id=100002453885849 Corey Bruemmer

    By saying that this would leave men’s “Tongues wagging,” this author is objectifying and stereotyping men as pigs who aren’t anything but a libido on legs.

  • http://www.facebook.com/profile.php?id=100002453885849 Corey Bruemmer

    Selena

  • http://www.facebook.com/profile.php?id=100002453885849 Corey Bruemmer

    It’s a double-edged sword. So stop writing these dumb articles that waste everyone’s time and give fuel to these feminists.

  • http://www.facebook.com/Rachel.Lynn.P Rachel-Lynn Proud

    In most sports commercials and sports reels, the action is fast paced and hard hitting to show skill, with brief moments of slow motion at impact. Also accompanied by hard hitting music. The problem with this video was that it was all slow motion to cheesy music which makes the sports seem not as intense as they are and quite boring. This video was quite disrespectful to women’s sports and goes against what those pro athletes have achieved.

  • http://pulse.yahoo.com/_IKAWPTW47SA6S6BVLCRLPCKXDI Donnie M

     If it were the “bible thumpers” complaining, then NBC would not have pulled it!  They, like ABC and CBS cater to the left and everyone knows that!

  • http://pulse.yahoo.com/_IKAWPTW47SA6S6BVLCRLPCKXDI Donnie M

    Exactly and NBC did not tell the women to wear next to nothing. I mean some of the volleyball bottoms could have worked as g-strings or butt-floss bikinis. If women don’t want to be viewed like that, then don’t stick your (__Y__)’s out there in those types of attire. Yes, it was cheesy the way NBC put together the video but then again, that’s the NBC that is so biased toward the liberal point of view like ABC and CBS. What do you expect? Besides, if it was really meant to be sexually attracting, then at least show some women with bodies like Sofia Vergara. Now then you would have something to watch!!!!!!!!!!!!!

  • Art McCray

    “What we are talking about here” is called projection.  When somebody sees you talking to a child and accuses you of paederasty, he’s probably a paederast (likely suppressed, else he’d be in jail, eh?). When somebody sees a female high-jumper going over the bar backwards, and hollers “crotch-shot,” well, think serious sexual/psychological/social deviant (likely suppressed). The loudest of the screamers are in most cases actually seeing porn when they see the clip. Not the incredible agility of the girl as she arches her body over the bar almost perfectly–backwards. Try it sometime, loudmouth. That would be you, Mr. Brown, and your many accomplices in the press. Oh, speaking of the press, for most of them, the impetus to scream is professional, yet another incarnation of “if it bleeds, it leads.” Still very sick, just differently so.

  • lindp

    Fact of the matter is yes, I would have not watched it if there had not been such a controversy about it. Yes, these athletes are very young adults at best and many are still children. Yes, they do wear small uniforms to improve their performance which should not be tagged as a cry for sexual attention which apparently too many of you have found in these.  This video adds zero value to their achievements, even if unintended. These athletes, healthy young humans, are not interested in your option about their looks, they are not after a movie roll or a modeling carrier and probably would be disappointing to them if you missed the real story, their long training hours, composure, sacrifice, dedication and discipline. There will always be weirdoes out there that will find it arousing even if they were wearing a tent; we do not need to enhance it for them in a “special video” with “stripper music” in the background. This is my opinion, not a feminist, not religious fanatic, not ugly, not fat, not a liberal, not conservative, not old, not young heterosexual female and mother to a son and daughters. Is that unbiased enough?      
      

  • madmaxCA

    Bodies in Motion, showing beautiful, well tuned bodies of women how they want them to be seen and how men want to see them. 

  • http://pulse.yahoo.com/_F72D646QSH6C3O44REO2VZ3JHM VanPastorMan

     The people getting upset are not bible thumpers. It’s the feminist women who see sick perverted men behind every corner.

  • http://pulse.yahoo.com/_D2B6Q4YGZ2ACWUDJGKFGFJV2JQ Jen

    Where are the olympic men in the video?  Why is it just women?

  • http://profile.yahoo.com/W5IZV7NAJKI3SEVD5WSD3CNZEE Lula

    I think the video brings to light that the women need to be more fully clothed!  Why are the men covered up and the women are not??  Have you noticed the difference in male and female outfits in the same sports???  It is ridiculous!!!  The women should protest and refuse to wear any less clothing than the men do!!!!

  • http://profile.yahoo.com/W5IZV7NAJKI3SEVD5WSD3CNZEE Lula

    Bull!

  • http://pulse.yahoo.com/_F72D646QSH6C3O44REO2VZ3JHM VanPastorMan

     I came here because of the controversy. Do I wish all the athletes had more clothes on? Sure, because I have children and we like to watch the Olympics together. But in my view the video was not overtly sexual except that the women did have less clothes on. Did they ever show the female wrestlers or boxers? No, and I guess they have to answer as to why they didn’t do it.

  • http://profile.yahoo.com/U6RNHGJEDL42MBLEOGYHVIHY7A KEN

    Do one of the men, maybe every one will be happy!!

  • spriggan_0110

    actually Annie, the Brazilian’s woman’s butt was only shown for 5 seconds- exaggerate much?

    if they would’ve included all the other sports you mentioned, you would have found fault with something else no doubt

    most of the women shown were in the heat of competition- i honestly was not focusing on their chests nor backsides, maybe you were but i was not…

    admit it you were looking for something dirty

  • http://profile.yahoo.com/GSW6QNN63W5OMO2OK4AGJYO65A Robert

    WOW! NBC did an excellent job. This is simply showing the best of women in sports. Sorry girls and homosexual men but its not just boys who can wear bikinis these days, LOL?. Had the ladies worn more clothes nothing would have been made of this. 

  • http://www.facebook.com/profile.php?id=1069158605 Randy Whisnant

    If the music in the background didn’t sound so much like 70 porn music it might have been received a little better. As it is, the video and the music with it seemed more like something you would watch on the man show.

  • http://profile.yahoo.com/PSPJH7M3L2XGEFOYALCFS7UZAU brandonhere

    i dont see the big deal!
    there was noone nude!
    come on poeple!

  • http://profile.yahoo.com/Y24B442VXJ3ZNKZTADDDNKBWLM Maynard

    There was NOTHING sexy about that video. Nothing. Welcome to America. Complainers Rule!

  • http://profile.yahoo.com/IQIS4LG2Z3WIL6DCQX2GW2QGMQ Annie

    The gymnasts are underage, YOU IDIOT and that would be child pornography, apparently if you’re less clothed you are considered less attractive, and of course your educated guess that I must be ugly therefore any opinion I would have is instantly invalid. You’re just an immature little boy.

  • http://profile.yahoo.com/IUDJI2BORX3264GKJH5LOL22NI Linda

    I say the more T & A the better

  • http://profile.yahoo.com/G7ANATEIWGU7IPFCP5L5KIJO5U Satyr Seeks Nymph

    Nothing wrong with the video part; the music doesn’t do justice to the performance and abilities of the women athletes.

  • dhlkc

    I think the issue is that this video was billed as celebrating women in the Olympics.  If the video was a Baywatch promotion, or a Lakers Girls promotion or a something along those lines, it is not offensive. I don’t find it objectionable because the women are wearing small, tight outfits, or because only certain sports are included.  My problem is the tone of the video.  I counted 16 clips that were not of competition at all (i.e. removing track pants, walking away from the net after a point, jumping up and down to stay warmed up between sets, etc.).  A slow motion video pan of a woman from feet to head is weird.  Show me a video like that of a male athlete.  Slow motion videos of a woman’s chest as she jumps up and down to warm up when she isn’t aware that someone is taping her is creepy. It’s field hockey, not Baywatch.  A clip of a field hockey player making what appears to be an amazing play for her team is not objectionable, but I find it strange that the shot cuts out the woman’s head, her hockey stick, and the ball so that you can’t see the play that was made, only her slowly falling with her rear in the air.  They took two weeks of Olympic footage and made the video as sexy as possible.

  • http://pulse.yahoo.com/_4O7W3YLJVR74OWOFXCVGEWQQ4A online user

     Where was the fake Judo Burka girl?  Show me some face baby!! 

  • http://www.facebook.com/profile.php?id=735966040 Richard Chick Hanson

    I don’t see anything wrong with what the filmed.   Screw NBC

  • http://pulse.yahoo.com/_E3BUCKWIXFZAYNTZPBIRHQJFZM gopapicom

    The video is fine. It starts out with the olympians warming up then competing then congratulating each other. If you see something else perhaps you have some sexual issues.  Slow motion video slow motion music. Im not so sure upbeat music would go with the video. I feel the producer is trying to convey what it feels like when your competing. Everything seems to be in slow motion. A 3 minute wrestling match can seem like forever when your one of the competitors. It would be great if NBC had some b@lls and not buckle under. I think some people are not seeing the whole video on their small screens. I see almost everyones full body

  • ChuckNoland

    You must not watch men’s sports because they make these type of specialty videos just like this all the time.

  • http://www.facebook.com/margaret.johnson.doran Margaret Johnson Doran

    I thought the slow-motion-walking-away-from-the-camera maneuvers were superbly executed by the athletes. That’s the sort of “motion” we don’t get to see, but once every four years. But even more impressive was the full-body-contact hug with mutual butt patting. World class! As my daughter and I watched the video together, I told her, “See, this is what you can achieve, if you are willing to do the work,” to which she replied, “Are these the ladies that won?” “I don’t know,” I told her, “but that’s not the point. Just look at them!”

  • http://profile.yahoo.com/WT6FCGABDLKGRDRECK3WR2M3SI Patrick L.

    What I see as a man is some women in the video objectified as sex objects not athletes but then I see a lot of athletes not just women as having poor choices of clothing attire. Maybe the IOC should have stricter guidelines in what athletes can wear. Many of the athletes seem to enjoy the attention, good or bad. Nobody is forcing these athletes to compete, except maybe China. It’s all in the way the media protrays the athletes as in everything else on TV, web, or print today.