Here’s one piece of news that Adrian Wojnarowski wasn’t able to break: his own.
According to a report by The Big Lead published on Tuesday, the NBA insider will remain with Yahoo Sports despite vigorous attempts by Sports Illustrated to lure him away.
Per the report:
Wojnarowski confirmed via email he was returning to Yahoo, but deferred further comment to Yahoo Sports. An announcement is expected this week.
In June during the NBA Finals, Sports Illustrated felt good about its chances to poach Woj, in hopes of creating a Peter King-like MMQB website vertical for basketball. But in the weeks that followed, SI sources say they grew worried about luring him once Yahoo CEO Marissa Mayer got involved in discussions.
Industry sources say Mayer made a significant long-term commitment to build an NBA-type franchise around Wojnarowski, who has been at Yahoo since 2006.
The deal is said to be for an additional four years.
Yahoo Sports keeping Adrian Wojnarowski w new 4-year deal after SI made big run for noted NBA newsbreaker
— Eric Fisher (@EricFisherSBJ) July 21, 2015
With his extensive connections to powerful figures in the NBA universe and his reputation for breaking every possible piece of news (free agent signings, trades, draft selections, etc.) under the basketball sun, Wojnarowski has become one of the most important, influential figures in sports media.
Woj has built a loyal community of over 1.11 million Twitter followers who hang on his every tweet. He essentially IS Yahoo Sports at this juncture and the website was very smart to retain their signature reporter.
After reportedly being interested in his own vanity site, Wojnarowski will keep raking in the goods for Yahoo Sports, using Twitter as his continued stomping grounds to rock the basketball sphere.
No word if Yahoo plans to use Woj’s Bird Rights to go over the salary cap in order to re-sign him.
Let the Woj bombs abide!
