The Buffalo Bills are not selling their Keon Coleman stock just yet.
Coleman has largely underperformed since the Bills drafted him 33rd overall in 2024. Buffalo was expecting Coleman to blossom into a first-option wide receiver last season, but his production took a step back in Year 2.
Bills GM Brandon Beane still believes Coleman can turn things around in Buffalo. Beane, who has continued to back Coleman over the last few months, spoke at length about the wideout in a conversation with The Athletic’s Joe Buscaglia.
Beane “quadrupled down” on his stance that the wideout is just a mental shift away from putting it all together.
“Listen, (Coleman) has to go do it, but I think we feel confident that the maturity level is heading where it needs to,” Beane said. “Again, he’s got to go do it. We believe in the skill set, and that’s part of what your culture is. We all grow at different times; none of us were a made product at 21, 22. Do you wish you had to go through that with him? No, you don’t.
“But you hope for us, and for him, he looks back and says, ‘That was the best thing that happened to me.’ That’s what you hope. And we’re putting all our eggs in his basket to come back for year three and be a part of this group, however that is.”
Coleman had the kind of Week 1 performance that the Bills’ brass was hoping for last season. He caught 8 passes for 112 yards and a touchdown in Buffalo’s 41-40 win over the Baltimore Ravens. But it proved to be more of a tease than anything, as Coleman never tallied more than 4 catches or 49 yards in a game for the rest of the year.
Coleman’s lackluster seasons with the Bills even prompted team owner Terry Pegula to throw him under the bus, claiming Coleman wasn’t the player he wanted to draft.
