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Baseball, Sports Business, Boston Red Sox

Red Sox Want to Sell Mixed Drinks All Over Fenway Park

March 31, 2011 by Steve DelVecchio • Comments
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Things could be getting a lot rowdier at Fenway Park in the Summer of 2011. Baseball fans all around the country love to complain about having to buy $9 beers at the ballpark, but that doesn’t stop them from pounding a dozen of them on a warm summer evening. Sometimes there’s nothing more refreshing than an ice cold beer on a 90-degree night — except maybe an ice cold Jack and Coke.

According to the Boston Globe, the Red Sox have moved to expand the sale of mixed alcoholic beverages throughout the ballpark by their home opener on April 8. Currently, hard liquor is only served to fans with upper-level premium seats.  Naturally, the mayor of Boston, Thomas M. Menino, is not enthused.

What do you think?  Is this a good idea or what?  On the one hand, these drinks will probably go for upwards of $10 a piece.  From a business standpoint it’s genius, but would it turn the ballpark into a 21-plus environment?  I can’t tell you how many news specials I’ve seen about Fenway Park and how the behavior of fans is getting out of hand.  One would have to assume this would make things worse.

That being said, I’m all for it.

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