NBC pulls ‘Bodies in Motion’ video after receiving backlash

NBC removed a video from its website after receiving criticism for the way the video appears to objectify women.

The video (seen above) is entitled “Bodies in Motion,” and it mostly focuses on specific female body parts. Unsuspecting viewers are greeted with a compilation of clips depicting female athletes often bouncing around in slow motion, with the shots frequently focusing on the women’s backsides and chests.

The tone for the video is set in the first few seconds when a track and field athlete (believed to be Jessica Ennis) is shown stripping off her pants. Couple that with a musical bed in the background more suited for a soft-core adult movie, and the result is a video that seems designed to leave males with their tongues wagging rather than celebrate the athletic prowess of women at the Olympics.

The video, which was heavily criticized by sites like Jezebel and Think Progress, represents a gross departure from the human interest stories and family-friendly broadcast style NBC has embraced throughout the London Games. The realization that this was not the image they wanted to portray, coupled with the backlash they faced, probably led to the removal of the video (the URL now redirects to NBC Olympics’ homepage).

NBC has earned strong ratings throughout the Games, but their telecasts have not gone on without several hitches. The network ran a promo video that spoiled the outcome of a tape-delayed swim meet they were about to air; was criticized for an ill-timed monkey on rings commercial; aired an exposed breast on live TV during a water polo game; and even one of the local affiliates complained about the coverage. Some of those issues were minor or even accidental, but this video was not.

You can bet NBC wished it never published the video.

Of course we at LBS can’t be too critical of NBC; four years ago we created this list and aren’t too proud of it.

H/T Huff Post

Around The Web

  • http://profile.yahoo.com/2S7I772LRB2QW4PJUGATSITVFY john b

    I think not only beauty is to be found in the eye of the beholder. How on earth would you show footage of women athletes without showing their chests or backsides? People just need to lighten up …

  • http://profile.yahoo.com/F4NGXUNSQP4OWNZPKYVWG7MONU JonT

    The music was terrible but, it wasn’t creepy at all. They’re athletes, how were you supposed to show them?! They were shown exactly how they were during competition. It’s not like they had them lounging around in thongs and garters or something.  

  • http://pulse.yahoo.com/_OUK6N7VBPAUESH77KABFGAXHYE Jack Langston

    I agree with the above. Music was HORRIFIC. Video was fine. Are they supposed to stay away from filming the areas the 12 year old boys might get excited to?

  • pegasus99

    I find the female body to be beautiful.  As athletes, I don’t see a ‘sexual’ side during events.  I see grace, strength, energy, effort, and intensity.  I think the musical score could have been better for this ad, and everything didn’t need to be slo-mo.  I think that those who complained need to take a chill pill and have a reality check, and consider what is going on in their minds.  There was nothing offensive or overtly ‘objectifying’ women here.  Grow up.

  • http://profile.yahoo.com/7WUEDYGKPYTSQ3J6CQB4DHBBA4 Sara

    Video was not at all bad.  People are really dumb.  I saw nothing wrong with this video.  But the music did make me wish I was deaf. 

  • http://profile.yahoo.com/RE27ZALPA6G5O3K4G26TMGY4DA Adrian

    I don’t think it was creepy… the only part that was focusing on their butts or chest, was like the first 10 seconds, which drew everyones attention, than it was all reg footage. 

  • http://profile.yahoo.com/2ZHMCRPYSB5USBDL7HIHM27KZE Dominic

    Political correctness is slowly ruining all entertainment.  First, this piece was not objectifying.  You could replace all of the shots with men, and suddenly its alright?  Second, we are bred through thousands of years of evolution to objectify the opposite sex.  People magazines most beautiful people issue?  Sports Illustrated swimsuit issue?  Lighten up.

  • http://profile.yahoo.com/3CWVQFLDVZ6EYFFBLSTLFQYILY Georgiegirl

    So what’ the big deal about the video? As an advocate against pornography, I see nothing dishonoring nor wrong with showing these beautiful young athletes in the environment of competition. I wonder how many people realize that the early “olympics” were ran in the nude? (*smiling). 

  • http://pulse.yahoo.com/_V2VKCVNAS2ML3PMOC44XBXBWV4 deadoaks

    I did not see anything wrong with it.  Just more PC whiners looking for some controversy.

  • http://pulse.yahoo.com/_AZEQNDYTH6SUWJRWR6LJV7QG4Q Frank

    The video was fine. The music was marginal. The real creeps were the one who looked for something illicit about these lovely ladies perormances. As someone else said,”how are you supposed to film this?” “Do all head shots?” There are too many in our society who tend to “creepify” normal activities. I guess its a sickness of some kind.

  • http://profile.yahoo.com/FPUGCLGYBEK5OAU2U5B3F4TCNE David

    you have to really want something to complain about to protest this video. Nothing sxual about it, just hghly fit women excellingin their chosen sport. Sorry there was any fatties to balance things out. Maybe when we have the Ben and Jerry’s ha;f gallon sprint we can even thing out, body wise.

  • http://profile.yahoo.com/3T3CDSDBOSKGLOSTGZ6S3H3H2E Jaime

    This was just way to funny lol!!! How stupid… … The music is what gave it a backlash because the footage was great. Stupid but great. It really dies belittle women I have to admit as a man… I love porno but this was just intended to give you that idea.. It was porn intended no one can be that stupid..

  • http://profile.yahoo.com/IQIS4LG2Z3WIL6DCQX2GW2QGMQ Annie

    I’ve noticed its only the “best looking” female athletes. There are no women from swimming, Judo or wrestling. Also the first 30 seconds is a Brazilian woman’s butt, the only women shown respect were track runners showing them out of the blocks but there were no distance runners, no discus, none of the “less attractive” women, btw why wasn’t there any women’s in court volleyball and I don’t need to see beach volleyball the whole time. Also, why didn’t they use Chariot of Fire or some other song! You’re a man, so i doubt you’ll understand what its like to have people judge you on your appearance first and your abilities later, if at all. 

  • OlneyJeeps

    Whether  Hippomenes passed a law requiring all participants to compete nude because a runner tripped or because a disguised female shrank the ego of some males by kicking their butts, yes the Olympics were held in the nude for some time (and still are in Arizona each year).   As for women being “objectified” (whether in this video or in porn), sorry, they do it to themselves.   Tight / skimpy / revealing clothing only shines spotlight on sexuality (kudos to volleyball team and other athletes that wore body suits).  Value yourself by your sexuality / ability to direct attention to it, and you will be judged by it, plain and simple.

  • http://profile.yahoo.com/3U6UGVBGCTKVWYSVP6CWSCVOTI bingskyster

    If I were the guitarist I’d be embarrassed by that performance.  Disaster.  I agree with the comments that there was nothing overtly objectifying or sexual about this–haven’t you been watching???  Have you seen what the male divers wear?  There’s nothing left to the imagination with most of the athletes’ clothing.  If you are disgusted by the athletes’ get-ups, watch Dressage.  

  • http://www.facebook.com/steve.viger Steve Viger

    Get a grip If women athletes do NOT want to be seen in reality, they they should not dress in   the style to which they have become accustomed…

  • http://profile.yahoo.com/JUKVM5UQL4HKRU7SL5URSOU2GM Eddie

    The video was fine it was that ridiculous 1975 porn music. Put some Metallica or some other hard rock music to that video and it becomes more motivational. Those girls look great and have worked hard as athletes. It’s simply a video of them competing. 

  • http://profile.yahoo.com/5ALI2DXWDM7XW224NRCRAECEAY john

     You’re an idiot. If this was about sex, where are the gymnasts?
    You are also implying that women swimmers are are unattractive and fully clothed? I think one look at you would tell me why you have the opinion that you do….Just a guess.

  • http://profile.yahoo.com/5KNPMLL57AFQDS2HX3AV7ABH4A Tim

    If I were the guitarist I’d be embarrassed by that performance. ?  What do you mean by that.  Nothing wrong with his playing at all.

  • http://profile.yahoo.com/3U6UGVBGCTKVWYSVP6CWSCVOTI bingskyster

    Sorry–I should have said IMHO.  Agreed, the guitarist’s chops were decent enough, it’s just that it had no soul.  Sounded pretty amateurish to me.  Let me admit that I’d be thrilled to be able to play guitar like what was on this video, because I truly lack chops, but I make up for it with attitude and emotion.  I just found it lame.  Maybe the tone wasn’t doing it for me.  I will agree with you after listening again that it actually was pretty good playing, it just didn’t seem to go anywhere–just noodling over a std blues progression in a major pentatonic scale.  Eh.  

  • http://pulse.yahoo.com/_BWB4AKN52KIJQPI5CL3ECL42GY Sblowmeh

    This video was fine, the issue is the bible thumpers we got that are so anti everything because they got a computer and a keyboard.  Those types are always the loudest group even though they make up the smallest % of people.  They’ve ruined things for the rest of us, can’t enjoy anything anymore without some whiney person complaining about how it offended them because they’re xxx and they got nothing better to do.  So sad…

  • http://pulse.yahoo.com/_4JFF3QIAL2VHIQ6BSEMTFU4XSU R S

    I completely agree with JonT!  The music was awful. Not just because I didn’t like it, but it was completely the wrong tone.  They could have used a upbeat, high energy song to convey the hard work, sacrifice and desperation these athletes put into their sport. 

    And the video showed them in their uniforms.  That’s what they wear.  If people don’t want them wearing that, protest the Olympics so they are forced to wear jeans and potato sacks. Good lord!

  • http://www.facebook.com/CSDewittPhotography Christopher Buck

    Exactly what John B said…. This is the 21st Century and Women and Men in sports are dressing less and less to perform Better. To me the Video was Great….  

  • gohornets1

    Only the man-haters and the self-loathing, unattractive ultra-feminist lesbians (like Janet Napolitano) find this offensive.  The female body is a beautiful thing.  Don’t be afraid, cowardly NBC; celebrate it in all it’s glory!

  • http://profile.yahoo.com/MMNE46RG3Q6JGEUTRNQ5VDSBSU cindy

    Honestly I think the peabrains that found this video offensive should go back to their cave and never enter society again.  How Stupid can people be, it you don’t like beautiful Women don’t look.  These Women were professional and champions of our country, grow up and get a life.

  • saki8770

    Sblow, you are off base.  It’s not the bible thumpers as you call them, it’s the hard core (liberal) feminists that think this was objectifying women.  They would like the women to compete in men’s clothes with a nose ring and dirty hair, then it would be sport to them.

  • http://www.facebook.com/people/Douglas-Moore/100001450020025 Douglas Moore

    “Those types are always the loudest group even though they make up the smallest % of people. ”
    Hmmm.  I think people may argue over who’s loudest.  

  • http://profile.yahoo.com/W4VPNCJ4YHMZAT23VFNJ45FM5A Butch

    I agree John!  Often it is the insecure folks who are jealous of others that do the most complaining on this topic.  Some people will complain about anything; I wish they would get a life and grow up, instead of whining about everything they think other people shouldn’t see.  

  • http://profile.yahoo.com/25AS6X3UEZ6HAPPULAAO4SO3IQ Bryan C

    not everything has to be about politics 
    only morons are republicunts anyway

  • Heather Green

    The opening of the video was totally objectifying. They even zoomed in on the boobs, but the rest of it was just a boring ad. I haven’t watched the Olympics in a long time. I had no idea that the women practically wear thongs while playing. While I think it’s wrong to objectify women… they are sort of asking for it. Sad.

  • http://profile.yahoo.com/25AS6X3UEZ6HAPPULAAO4SO3IQ Bryan C

    when you wear so little every picture and video is sexual.
    we all have azzez and boobs whats the big deal?
    how many people watch sports with large ugly women? few.
    sex is what drives us, stop being so damn uptight and puritanical
    as long as they dont let catholic priests in the athletes will be safe

  • http://profile.yahoo.com/25AS6X3UEZ6HAPPULAAO4SO3IQ Bryan C

    everyone, not just women, are judged on their appearance. tall good looking men do better in business than short fat men. 
    you do not have a lock on being objectified because you are a woman and your hubris is amazing and insulting, get over yourself.

  • http://profile.yahoo.com/3MNKHXAOMFTOWRCSDV3ML6NLGI Mark

    so what they are saying is have the atheletes wear 1920s wear? or we should now show the female athelets? Just hear them scream if that happend.  just showing the body in motion, you cant see that in water….sheesh

  • http://profile.yahoo.com/K7B2BVWSHSXVL3HT63FT4ZKBCY Jim

    Who writes these headlines and it success as a so called editor is how many clicks you can get by tricking readers.  Sad day.  These are athletes who work hard.  No story but admiring women who are athletic and work hard.  

  • http://profile.yahoo.com/ZR4VPLWZ3VHI5T6IVTJT4D5IPM CJS

    Bible thumper, who thought the video was fine, it’s athe feminazis who are offended by this.

  • Tony Housch

    Anybody who has a problem with this video is well… weird.

  • http://profile.yahoo.com/MF6R6Y6EYGSK4YUDNBYNZC2DEI BarBara K

    I see muscle, strength, and talent…get your minds out of the gutter.

  • Kelly Marksbury

    I’m a feminist, and after reading all the supercharged dissent against this video, I watched it, ready to get my ire up. But the only thing that’s really wrong with it is how amateurish it is. The music is insipid, the production values are low, and its pacing is totally weak. But the shots themselves are representative of what one might see watching the Olympics for any stretch of time. 

    I hate it when a few feminists with media access make the rest of us look whiny and uptight.

  • bforealp

    I guess I missed the bad part.Yes these are most likely the most fit and therefore the Hottest women in the world.But would we put them out there in burlap sacks to satisfy stupid people .I don’t think so.Theses ladies have worked hard to be who they are and they like being reconized.It wasn’t a sex video .It showed the best athletes doing what they do best.

  • http://profile.yahoo.com/MF6R6Y6EYGSK4YUDNBYNZC2DEI BarBara K

    Why do you have to make it personal? Everyone can have an opinion – even if you don’t agree with it. No need to get mean….

  • Sista Cassie

    The media puts so much sex in advertising, TV, and movies that sheeple are desensitized to it. This video was sexist and creepy. if it was made by a fan or a comdian fine, but a major Network? How tacky. Anything blond or with a pony tail got the slomo treatment, it was like Pam Anderson really started working out! stop making excuses for it just because you liked it or got turned on. It was like the pervy uncle got a hold of the video camera and the a teen boy edited the film.  I laughed or shook my head the whole time it played. You don’t have to take a film class to know how the music, slomo shots, and empasis on breasts and butts play out in this video. I believe that arms and legs also have a lot to do with the great performances by these beautiful fit, hard working women. 
    and @Bryan there is some sexual abuse faced by male and female olympic athletes, I believe there are several articles about it. But why state the facts? Oh well…..  

  • The_Yeti_Knows

    Exactly___ maybe photoshop a nice burka over them, that’ll make everybody happy… ludicrous Quakers

  • http://www.facebook.com/brenda.armitage.54 Brenda Armitage

    I agree, I see beautiful, talented women who have worked hard training to become the best in the world.  Come on people, grow up.  This is not at all a bad video. We see oh so more then this on daytime TV. 

  • BenPix

    First, if you disagree with somebody, that doesn’t make them an idiot.

    I am a fetish photographer, that is part of where I am coming from. I understand objectification. This video is not terribly bad by today’s standards. But it clearly objectifies women.  A great deal of mainstream media does this: network news, advertizing, etc. We are bombarded with it. We take it for granted. We fail to see it because we see it so much.

    We have, as a society accepted it, it would seem. That does not make it right. Objectification, stereotyping, nicheing, whatever the form, it is damaging. Sometimes the damage is very subtle, sometimes overt.

    I’m not sure of what conclusion to draw from it all. But it is certainly worth discussing.

  • http://profile.yahoo.com/6PUA3UKKV64DNTCPNHYPAKHU4Y Paul

    Maybe those who find this offensive should complain to the Olympics about the outfits they are wearing.  Maybe they should wear sweatpants and sweatshirts. How about just televising just their faces during the events.

  • http://profile.yahoo.com/SQP7KFM7ZAMATI5C5MNGFP2IBM Ritchie

    Edited bits combined to produce a work of art.  Very nice…  You can’t help but feel part of the effort of these athletes as they attempt to maximize human physical limits.

  • ChrisStrojan

    Are you serious? Yeah, men are never judged by woman and objectified. Get out of here with that crap. I just watched this whole video and it is not offensive at all. In fact, I watched it with my wife, who said the same thing as me. Grow up.

  • http://profile.yahoo.com/SZRKMDI3523X7TY3BFYUAX2J5I Brian

    I watched the video without malice in my mind and I saw nothing wrong with it. Maybe they need to blur out the areas of the women’s bodies so that those who only see with malice would be satisfied. Or make a new rule that all women athletes must cover up while competing at the Olympics. Those that complained about this must have dark thoughts on a daily basis.

  • http://profile.yahoo.com/KRYGKLVOJXPY3XS5PLL7J36BIY The Doctor

    Seeing as most gymnasts are 14-16 years old, I think putting them in a sexy video would have been even more inappropriate than this.

  • ChrisStrojan

    This video is harmless and anyone who thinks it is “offensive” is absolutely clueless and has their own issues to worry about. What a joke.