LeBron James finally winning his first NBA title was a huge deal for the basketball world. Nike rolled out a “Ring Maker” commercial to congratulate him, and ABC did something similar. They put together a two-minute long video montage chronicling James’ path from “The Decision” to winning the NBA title. It included many memorable moments, including the Heat’s loss to the Mavericks in the NBA Finals last season. As some people stated, it seemed to be ABC’s version of “One Shining Moment.”
I’m still waiting for “The ball is tipped” to kick off the video.
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